Raising the profile of a global investment castings manufacturer through new branding and digital presence.
Investacast is a leading global supplier of investment castings, die castings, water glass castings, forgings and machined parts, delivered worldwide. They deliver world-class engineering solutions for performance-critical applications and serve customers throughout the aerospace, defence, safety, automotive, marine, medical, energy and electronics sectors.
Visit the site at: https://www.investacast.com/
Part of the Expromet group, we have actually worked across the board for Expromet itself, Investacast and Haworth Castings. Each of the companies has had their own objectives from the outset, and alongside our partners Waypoint Marketing, we have worked with the management teams of these companies to support them in being the best in their field.
Haworth Castings was the first and as a local company based in Romsey, we rebranded the business and created a shop window which presented the business at the top of their industry and specialism. To this degree it was not long after that Haworth Castings was acquired and the Expromet group was introduced to us and the Investcast business was given a rebranding and a new indentity both offline and online. The website demonstrates a strong B2B website structure with mega dropdown navigation, in-house photography and also most recently event stand design.
Photography, animation and videography…
The art of castings is one which to the uninitiated is an unknown, technical, dusty and dirty world. However once you peer behind the closed doors you discover a world of precision and technique where the masters of their craft are creating objects which are then used in some of the most demanding and highly challenging environments.
The Summit team spent time photographing and filming at both the Haworth Castings and Investacast sites with great results. You can see some of the filming and photography on their websites.
The combined teams of Waypoint and Summit continue to support these businesses with website updates and improvements, event stand design and marketing materials as well as regular social and technical content.
Results are measured, and performance tracked to ensure that the overall objective: raising the profile of these businesses, continues to be achieved.