Webflow's membership feature ends January 29th: what you need to know
Webflow is disabling User Accounts (aka Memberships) its native membership feature, across all sites.
If you're running a subscription business, membership community, or gated content site on Webflow, this deadline changes everything.
The businesses that understand what's happening now will transition smoothly. The ones that don't will face disruption, lost revenue, and frustrated members.
Here's what you need to know.
Why Webflow is sunsetting memberships
Webflow made a strategic decision: focus on what it does best, visual website building, rather than compete with specialised membership platforms.
It's a sensible choice.
Membership management, subscription billing, member analytics, and authentication are complex problems. They deserve dedicated solutions built by specialists, not features bolted onto a design platform.
Webflow's native User Accounts couldn't match what specialised platforms deliver.
Development stopped in December 2024. The sunsetting is now happening.
What changes on Thursday 29th January
Here's the situation according to Webflow:
- You'll lose access to User Accounts and all User Accounts data, as it will not be migrated to the CMS.
- User Accounts pages will be migrated to regular static pages.
- For businesses using Webflow Ecommerce with paid subscriptions through Stripe: your subscriptions will continue to charge through Stripe. But your members lose login access, lose access to gated content, and lose their account data.
- You'll be charging customers for access they can no longer get.
This isn't a theoretical risk. This is what happens if you don't migrate.
The timeline is fixed. There's no extension, no grace period, no last-minute reprieve.
The real opportunity
Most agencies are sitting back, hoping this problem doesn't land on their client list.
Some are scrambling to understand what Outseta is, or Memberstack, or any of the alternative platforms that could fill the gap.
But there's a different story happening for the agencies that already solved this problem for real clients.
The ones that tested membership solutions against real requirements. The ones that discovered which platforms actually work at scale. The ones that built genuine conviction about what works best.
Those agencies now have a genuine market advantage.
They're not theorising about membership migration. They've lived it.
How we met Outseta
Last year, we migrated The Worshipful Company of International Bankers (WCIB) livery company from a legacy website with an unstable CiviCRM integration to a Webflow website with a seamless Outseta integration.
- We didn't pick Outseta because it was the cheapest option, or the easiest to implement, or because we had a partnership waiting.
- We picked it because it was the best solution for what the WCIB needed to achieve.
- We implemented it end-to-end and discovered it integrated beautifully with Webflow.
- We identified where custom work was necessary.
- We managed the transition for the WCIB’s live member base without losing revenue or access.
It worked so well that we became official Outseta Partners. Not because we chased a certification or completed a training programme, but because we'd proven we understood their solution deeply enough to recommend it with genuine conviction.
The partnership came after the proof.
Why this matters for businesses with membership features
You now have a choice.
A: You can work with an agency that will google "Webflow membership alternatives," recommend whichever platform seems reasonable, and hope you can navigate the rest yourself. You'll eventually migrate. You might lose members in the process. You'll definitely spend more time and money than necessary.
Or
B: You can work with the UK agency that is both a Webflow Enterprise Partner and an Outseta Partner, who chose Outseta because it's genuinely the best solution, and who's already executed this exact transition successfully.
An agency that understands both platforms because they've implemented them together for a client like yours.
And the agency that has conviction about why Outseta works, not just technical knowledge about how to set it up.
That's not arrogance. It's the logical outcome of having actually solved this problem and chosen to become deeper experts in the solution.
Why timing matters right now
Time is short.
The businesses that will migrate smoothly are making calls this week. They're assessing their situation, understanding their options, and committing to action.
The businesses that wait will be stressed. The ones that wait until late January will be in crisis.
Membership migration is one of those projects where preparation changes everything.
A properly planned transition can happen cleanly in 3-4 weeks. A rushed transition takes just as long but creates problems that compound afterwards.
The difference is whether you start now or later.
What comes next
If you're running a membership site on Webflow, the question isn't whether you need to migrate.
You do. The deadline is fixed.
The question is whether you migrate with guidance from an agency that's genuinely solved this problem, or whether you figure it out yourself.
We'll assess your membership setup, clarify the timeline, and show you exactly what a smooth transition looks like based on what we've already done.
No guesswork. No surprises. Just the perspective of an agency that's already helped others with the issues you are facing now.
Book a consultation today and let's discuss your situation.
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FAQs
Yes. We seamlessly connect Webflow to enterprise systems like Salesforce, HubSpot, and custom APIs. More reliable than WordPress plugins, more powerful than Squarespace options, these are enterprise-grade integrations that scale with your business operations and ambitious growth plans.
Squarespace templates limit your growth potential and brand differentiation compared to Webflow. As your requirements become sophisticated, you'll hit walls that Squarespace can't overcome. Webflow grows with your ambitions, providing unlimited design freedom and enterprise capabilities without platform constraints.
WordPress can become a maintenance nightmare with plugin conflicts, security vulnerabilities, and performance issues that cost businesses leads and revenue. Webflow eliminates these problems with professional reliability built in. No plugin conflicts, no security patches, no performance degradation over time.
Squarespace templates limit your growth potential. As your requirements become more sophisticated, you'll hit walls that Squarespace can't overcome. Webflow grows with your ambitions without the constraints.
Absolutely. We specialise in connecting Webflow to enterprise systems including Salesforce, HubSpot, custom APIs, payment processors, and marketing automation tools. Our advanced development capabilities using React and custom code ensure seamless integration with your existing business infrastructure.
WordPress becomes complex and slow over time, creating developer dependencies. Webflow gives you enterprise-level capabilities with reliability and speed. Your marketing team can update content independently while we handle strategic improvements. Plus, as Enterprise Partners, you get advanced features unavailable elsewhere.
Ambitious, privately held B2B and B2C companies that have a clearly defined growth strategy; businesses who need lead generation websites that grow with them. Organsations that value quality, understand websites as business assets, and want independence from developer bottlenecks benefit most from Webflow's capabilities.
Professional CMS, responsive design tools, advanced interactions, form handling, SEO tools, and extensive integration options. As Enterprise Partners, we also access advanced features and priority support.
Significantly faster loading times, better mobile performance, and more reliable uptime compared to WordPress and other traditional CMS platforms. This directly impacts your lead generation effectiveness and search engine rankings.
Yes, that's the point. We train your team thoroughly and provide comprehensive documentation. No gatekeeping: you'll be completely self-sufficient for day-to-day updates whilst having us available for strategic improvements and technical support.
Absolutely. Webflow hosting is world-class, powered by AWS and Fastly with enterprise-grade security, 99.9% uptime, and global CDN that reaches 95% of the world in under 50 milliseconds. This is the same infrastructure trusted by major corporations worldwide. We handle all technical aspects including security monitoring, updates, and performance optimisation so you can focus on business growth.
Yes, but we don't just copy what you have. We rebuild strategically to improve lead generation, site speed, and user experience. Migration planning is typically included in our project scope, ensuring a seamless transition with improved performance.
Advanced features access, direct support from Webflow's technical team, enhanced security, and enterprise-grade hosting. We're one of the select partners in the UK with this status, giving you access to capabilities and support that most agencies simply cannot provide.