Trading in the marine industry since 1894, the Williams Shipping group is now run by the fourth and fifth generations of the Williams family. The group includes marine services and vessel charter, road transport & haulage, container hire & sales, and marine lubricants distribution.

The Summit team worked with this family run business over the spring/summer of 2020 in unprecedented times and despite not actually meeting face to face and never discussing the project other than by video conference, the two teams responded brilliantly.

The brief was clear and Summit adopted some new tools with which to whiteboard ideas and to develop the design in conjunction with the sales and marketing teams of the lubricants division of Williams Shipping.

Trust and confidence through clear communication

Building one site is a challenge, but building two efficiently to ensure that the designs are harmonious and time was not wasted relied on great communication. Wireframes were developed using miro.com which ensured the design was then accurate and the back and forth was kept to a minimum.

Thanks to the ease of use of the Squarespace platform and some clever custom development by the Summit team, the Williams team has been able to update and create the content without significant hand holding with only one training session. New to Squarespace the Williams team have been able to complete the website in record time adding nearly 50 products on each site all with unique photography, content, fact sheets and custom filtering.