The Challenge

The Summit team were given a brief from S4 Energy to formulate a branding strategy, to design, develop and build their web presence and to provide them with ongoing technical and marketing support. One of the key objectives for the S4 Energy wesbite was to position the company as a reputable and trustworthy player in the industry and to target potential hires and partners.

Branding

In the creation of the new brand identity for S4 Energy, the Summit team developed new visual brand elements which included a new logo, new colours, typography and imagery. We designed a new logo for S4 Energy which consists of a battery icon, to represent the industry they are in, alongside the wordmark. This logo was created with different colour variations, using their brand colours, for S4 Energy to use for both on and offline marketing activity.

The digital application

The S4 Energy website was constructed using Webflow due to its superior performance, rapid construction pace, and the client's preference for straightforward website editing. We believe that Webflow provides great benefits to our clients, allowing them to effortlessly add and edit content on the website without requiring advanced technical skills.

The objective of the new website was to convey the aspirational high level opportunity that S4 Energy offers and to communicate the depth, quality and experience of the S4 Energy team. We added animation to the S4 Energy website to encourage engagement and action with their content.

The rapid website development capabilities of Webflow were crucial for S4 Energy, and thanks to these features, we successfully met our deadline!

The results

Once the website was up and running, we ran a report on the S4 Energy website and below are the results.

We couldn’t be more pleased with the results S4 Energy is getting for Accessibility, Best Practices and SEO!